Updated on 04.06.2021

1- Personal Data Protection Policy

Sonia #Rykiel collects and processes personal data. Sonia Rykiel respects the privacy of users and customers.

The data protection policy implemented by Sonia Rykiel complies with Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data (hereinafter GDPR).

This Personal Data Protection Policy (hereinafter referred to as the Policy) details and explains:
  • - What personal information and data we collect, process and use for the purpose of procedural efficiency and in order to offer you the optimum experience when you use our services in store or online and more generally in the context of our relations with you;
  • - The level of security that Sonia Rykiel provides to protect these data;
  • - Our commitments to you;
  • - Your rights and how to exercise them.

1.1 What is personal data?
Data considered as personal is any information relating to a directly or indirectly identified or identifiable natural person, in particular by reference to a user ID, such as a name, an identification number, location data, an online user ID, or regarding one or more elements specific to his or her physical, physiological, genetic, psychological, economic, cultural or social identity.

1.2 Your consent to this Policy
When making a purchase in our shops or on our Website or when creating a customer account, we have offered you the opportunity to accede to this Policy. In expressing your agreement, we consider that you have read and understood this Policy.
Please note that at any time you may ask a question, withdraw your consent(s) or exercise your rights by contacting the department responsible for personal data directly by email at or by writing to the following address:

Personal Data Protection Department
(Data Privacy)
Chemin du Pré-Fleuri 5, 1228 Plan-les-Ouates, Switzerland

By withdrawing your consent to this Policy, you waive all or part of the services described below (Section 1.4).

When you interact with us on behalf of a third party (e.g. a purchase made on behalf of a third party or delivered to a third party) we assume that you have obtained the party’s prior consent to the fact that you are communicating their personal information to us.

1.3 Scope of the Policy
This Policy applies to all data processing operations performed within the Sonia Rykiel network. The Sonia Rykiel network includes all the Sonia Rykiel stores around the world belonging to T.R.B. International SA (hereinafter referred to as the Sonia Rykiel Network or Sonia Rykiel). Your relations with the other stores bearing the tradename “Sonia Rykiel” or distributing the “Sonia Rykiel” trademark but not belonging to T.R.B. International SA are subjected by their own privacy policies (see also section 2.2.2). You can find the list of Sonia Rykiel stores belonging to T.R.B. International SA via the following link:https://www.Sonia

1.4 Activities and services
This Policy applies to all the services set up and offered by Sonia Rykiel in its capacity as a luxury brand owner, designer and manufacturer of luxury goods. These services also include activities related to the development of our brands’ reputation and related marketing activities (hereinafter referred to as the Service or Services).

2- What types of data do we collect and in what circumstances?

The specific nature of the data that we collect depends on the form of your interaction with us. You will find below details of the information collected according to the time and form of this collection.

2.1 Spontaneous communication of your information to Sonia Rykiel
2.1.1 When you, as a guest, order a product on our Website, we collect the following information:
  • - Your details (Surname, first name, address, telephone number, e-mail);
  • - Your payment information (name of the debit or credit card holder, debit or credit card number, expiry date and CVV code).

2.1.2 When you create a customer account or when you make a purchase with this account or in one of our stores, we may collect the following information:
  • - Your details (Surname, first name, address, telephone number, e-mail);
  • - A user ID and a password
  • - Your preferred language
  • - Your date of birth;
  • - Your title;
  • - Your payment information (name of the debit or credit card holder, debit or credit card number, expiry date and CVV code);

2.1.3 When you make purchases on our Website or in stores, we may collect any information relating to your shopping history and preferences.

2.1.4 When you subscribe to our Newsletter or agree to receive commercial communications, we collect the means of communication that you have stated to us.

2.1.5 When you spontaneously communicate information about yourself (including via social networks) or through correspondence with us, we process and store this information.

2.1.6 When you take part in one of our giveaways or draws, we may be required to collect your contact details and date of birth.

2.2 Transmission of your information by third parties or via the Internet

2.2.1 During your visit to our site
We collect standard information from all Users who browse our Website, even those who do not have a customer account. Sonia Rykiel monitors the interaction of Users with the Website, monitors performance and collects other information that may be considered Personal Data such as the date and time of access, the IP addresses of Users and information regarding equipment, operating systems and browsers used to access the Website and the URL of the sites that refer Users to the Website.
To do this we use cookies and other tracers. In this regard we invite you to consult our Cookie Policy.

Where allowed by applicable laws, Sonia Rykiel also uses the services of Google Analytics, a Google Inc. internet service, or similar services to this, in order to track the Users’ interaction with the Website and its performances. For this purpose, Google Analytics collects data and automatically generates reports that are supplied to Sonia Rykiel. Users may refuse this data processing by disabling the Cookies To view the full list of cookies that we use and to find out how we use them, please read our Cookie Policy.

2.2.2 Orders or payment to third-party providers
When you order SONIA RYKIEL products from third parties who are not part of the Sonia Rykiel Network, they may be required to provide us with some of your personal information in connection with the order you have made.
Similarly, when you make payments online, the payment services with whom you contracted may be required to supply us with some of your personal information relating to the purchase you have made (this is particularly the case when using a PayPal account). In this case, your payment details are not communicated to us.

2.3 Age restrictions
During visits to our shops, we do not collect, use or deliberately disclose personal data provided by a minor under the age of 16, without the prior consent of their parent or legal guardian.
We inform this legal guardian of the specific categories of personal data collected in regard to the minor, and of the possibility of opposing the collection, use or retention of these. We comply scrupulously with child protection laws.
Regarding online purchases, Sonia Rykiel considers that the use of a credit or debit card implies either (i) that the User is over 16 years of age, or (ii) that he or she has the consent of his or her parent or legal guardian to use said credit or debit card.

2.4 Banking Data
Payment processing services allow Sonia Rykiel to process payments via credit or debit card, bank transfer or any other means of payment. To ensure greater security, Sonia Rykiel only shares data necessary to complete the transaction with the financial intermediaries that are conducting this transaction.
Sonia Rykiel works with trusted service providers whose reputation is proven and recognised.
When Sonia Rykiel collects your payment information, this is not retained once the transaction is completed.
Depending on the financial intermediary selected, you may be required to transfer your personal information directly to this service provider, in which case the applicable confidentiality policy is that of the service provider in question (e.g. PayPal).

2.5 Rakuten Advertising
Rakuten Advertising may collect personal information when you interact with our digital property, including IP addresses, digital identifiers, information about your web browsing and app usage and how you interact with our properties and ads for a variety of purposes, such as personalization of offers or advertisements, analytics about how you engage with websites or ads and other commercial purposes. For more information about the collection, use and sale of your personal data and your rights, please use the below links

3- What are the purposes of collecting and processing your data?

3.1 When processing is necessary for pre-contractual purposes or for the performance of a contract that you have concluded with us, we collect your personal data on the basis of Article 6.1 (b) GDPR with the intention being:
1. To fulfil our contractual obligations with you and particularly, to carry out operations with regard to the processing:
  • of your orders;
  • of your deliveries;
  • of your invoices;
  • of monitoring our commercial relationship (such as satisfaction surveys, management of claims, and after-sales service);
2. To communicate with you.

3.2 When processing is necessary for our legitimate interests, we collect your personal data on the basis of article 6.1 f) GDPR with the intention being:
  • 1. To send our commercial or promotional catalogues to you via mail;
  • 2. To ensure the constant improvement of our services and in particular, of our commercial communication with you;

3.3 When you have expressly given your consent, we collect your Personal Data on the basis of Article 6.1 (a) GDPR, for one of the following purposes:
  1. Sonia Rykiel collects and processes your personal information during your purchases in order to:
    • a. Create a file containing the history of your purchases and orders, which will then be shared within the Sonia Rykiel Network in order to serve you better;
    • b. Analyse and track your orders so as to understand your preferences and offer you a unique and personalised customer and user experience;
    • c. Operate a sub-division process based on the history of your purchases in order to send targeted communications corresponding to your wishes;
  2. Sonia Rykiel also collects and processes your personal data in order to improve your user experience on the Website and to enable the Sonia Rykiel Network to improve the quality of its services. The collected data are processed in order to:
    • a. Secure and improve your use of the Website, including:
      • i. Improved navigation;
      • ii. Improved security and fraud prevention in order to prevent misuse of the Website.
    • b. To perform cross-checks, analyses and combinations via trusted providers, to determine your interests, your customer profile according to your wishes, your habits or the place where you are located (according to your IP address) and allow us to send you personalised offers;
    • c. To manage technical canvassing operations (which includes technical operations such as standardisation, enrichment and deduplication of your Personal Data);
    • d. To establish profiles, in order to carry out targeted loyalty, canvassing, survey and promotion actions. In this respect, it is stated that our profiling operations are in no way likely to reveal sensitive data (racial or ethnic origins, philosophical, political, trade union, religious opinions, sexual life or health);
  3. Sonia Rykiel collects and processes your personal data (including telephone, e-mail, address, surname and first name) in order to send you commercial communications by the means of communication that you have transmitted and indicated to us.

4- With whom we share your personal data

We share your personal data solely in one of the following situations:
  • When your data are necessary for the accomplishment of the Services and the purposes described in this Policy;
  • When your data has been anonymised

  • When you ask us expressly to share your personal data

Your data may be shared with recipients within the Sonia Rykiel Network or with external recipients.
The list of internal recipients includes all entities of the Sonia Rykiel Network (as mentioned in paragraph 1.3 of this Policy).
The list of external recipients includes:
  • - The companies with which you ask us to share your data
  • - Companies offering services of Cookies and other tracers (please read our Cookie Policy)
  • - The service providers that we use in the course of our activities including the processing of your personal data.
  • - 3rd party service provider that assist us in improving our marketing program and service

We share your data with 3rd party marketing partners for commercial purposes

4.1 Sharing of data that allows you to be identified
Sonia Rykiel relies in particular on a network of external service providers in order to provide the following services:
  • - Order and logistics processing;
  • - E-mail and marketing management;
  • - The processing of bankcards;

Sonia Rykiel only shares the data necessary to carry out the intended purpose with its network of service providers.
We make sure that the external service providers with which we liaise protect all the personally identifiable data that we transmit to them in compliance with this Policy.
When a visitor places an Omnicanal online order (goods dispatched from a store) on our site, we share some of your personal data in our Sonia Rykiel network to facilitate the completion and dispatch of the order.

In the context of the payment execution of your orders, we may be required to transmit your payment information to service providers who carry out payment transactions for us on our behalf. In this case, the collected data is encrypted and processed according to the highest security standards (including, but not limited to, PCI-DSS compliance).
We may also be required to disclose your information when it is necessary to comply with the law, regulations or with a legal procedure, or to respond to a government or regulatory request, to enforce or apply the User Conditions or the Terms of Sale, in order to protect the security or integrity of our services and/or to protect the rights, property, including intellectual property, or the security of our entities, our personnel, our customers or users or others. In such a case we will do our best to notify you by e-mail, unless the law prevents us from so doing.

We can also be called upon to send your data to service providers such as Avis vérifié(Verified Reviews) who, following your purchase on our website, may send you an email to get your opinion on your shopping experience and on our products. For more information on how Avis vérifié uses your data, please see Avis vérifié
Finally, we may be required to disclose or transmit your personally identifiable data in the event of a sale, merger, bankruptcy, sale of assets or restructuring of our company. If another company acquires your personally identifiable data, we will let you know, and the commitments contained in this Policy will apply to the data transferred to the new entity.

4.2 Sharing data that does not allow you to be identified
Sonia Rykiel is likely to share data that does not identify you as an individual or that has been anonymised, with partners and the public in different ways, for example by providing research or reports on Users’ purchasing habits.
When we transmit these data, we implement all the appropriate procedures so that the transmitted data cannot be re-identified. Similarly, we contractually prohibit the recipients of the data to re-identify them.

4.3 Third party websites
The Website may contain links to other websites such as Facebook, Instagram, Twitter, YouTube, Pinterest, LinkedIn and others. Please note that the conditions of this Policy do not apply to the practices of companies outside the Sonia Rykiel Network or to any website that is not controlled by an entity of the Sonia Rykiel Network.

Users are invited to carefully review the confidentiality policies of all websites they visit when directed from the Website, so as to learn about the information and confidentiality practices that prevail when these confidentiality policies govern the collection and use of Users’ Personal Data.

5- Protecting your data during international transfers

As an owner of internationally sold brands and in operating a worldwide distribution network, we may share your personal data with recipients who may be located in countries other than the one in which the data was collected.

In this context, your data may be transmitted to recipients outside the European Union, the EEA or Switzerland and in particular, in the following countries: United States, United Kingdom, Hong Kong, Singapore, Macao, China and Mexico.

When personal data are transmitted to countries that do not have an adequate level of protection, we have put in place, in addition to this Policy, appropriate measures, and we control the international transfer of data by means of contractual clauses that meets European standards as defined by the European Commission or we require compliance with the EU-UE Privacy Shield.

6- The security of your data

In general, we implement all the appropriate technical and organisational measures, in accordance with the applicable legal provisions as well as with the usual standards in this regard, in order to protect your personal data against any destruction, loss or alteration, or any disclosure or unauthorised access request.

When you provide us with data on our Website, including your credit or debit card information, SSL (Secure Socket Layer) encryption technology allows these to be secured, as well as your transactions.

7- Retaining your data

We retain your personal data only during the period necessary for the purposes set forth in this Policy or as provided by the applicable law.

When processing is necessary for the execution of the contract, the period for retaining data relating to your contact information (such as your name, address, email, etc.) is 10 years.

When you purchase a Sonia Rykiel product and create a customer account, the period for retaining data relating to your information and your purchase history is 10 years from your first transaction. This data retention period will be renewed each time you perform a new transaction, this is mainly due to our desire to offer you high-quality after–sales service.

Regarding data that concerns the invoicing processes, the retention period of such data is 10 years, this is mainly due to the legal duration of invoice dispute as generally accepted in the countries in which the Sonia Rykiel Network is located.

When you only register for our newsletter and/or following the creation of a customer account in the absence of any transaction, the period for retaining data relating to your contact information is 3 years. This data retention period will be renewed whenever you interact with Sonia Rykiel.


8- The identity of the entity responsible for processing your data

The entity responsible for collecting and processing your personal data is:

Chemin du Pré-Fleuri 5,
1228 Plan-les-Ouates


9- What are your rights and how can you exercise them?

In order to ensure that your personal data are processed in a fair and transparent manner, we strive to provide you with information about the use of your data in the most concise and understandable form, as well as in clear and simple terms.

In accordance with the applicable law, you have the rights of access, rectification, deletion, limitation, portability and opposition to the use of your personal data.
  • - Right of access: You can ask us directly for the data we hold about you, and request that we communicate all of these data to you. The exercise of the right of access makes it possible to check the accuracy of the data and, if necessary, to have them rectified or deleted.
  • - Right of rectification: You can ask us to correct inaccurate data that concerns you. The right of rectification completes the right of access. It prevents us from processing or spreading false information about you.
  • - Right of opposition: You may object, for legitimate reasons, to your inclusion within a file. In the field of canvassing, especially commercial canvassing, this right can be exercised without having to justify a legitimate reason. You may object to your data being disseminated, transmitted or stored.
  • - Right of deletion: You can ask us to delete the data we hold about you.
  • - Right to limit processing: You can ask us to limit the processing of your data in the following situations:
  • - You dispute the accuracy of the personal data;
  • - You consider that we treat your data unlawfully and oppose their deletion while requiring the limitation of their use;
  • - You request that your data be kept for the purpose of ascertaining, exercising or defending your rights in court;
  • - You have exercised your right of opposition

  • When you request limitation of the processing of your personal data, Sonia Rykiel cannot, with the exception of the retention, process your personal data without your consent.
  • - Right of portability: The right to portability gives you the ability to recover some of your data (actively and consciously reported data and data generated by your activity) in PDF or Excel format. This data can be easily stored and transmitted from our information system to another, in order to be reused for personal purposes.

To exercise your rights, do not hesitate to contact the department in charge of the personal data for the Sonia Rykiel Network directly by email at the address: or by writing to the following address:

Personal Data Protection Department
(Data Privacy)
Chemin du Pré-Fleuri 5, 1228 Plan-les-Ouates, Switzerland

In order to secure access to your data, any request that did not originate from your Customer account or from the e-mail address that you have communicated to us must be signed and accompanied by a photocopy of an identity document bearing your signature and specifying the address to which the reply must be sent to you.

A reply will be sent to you within 7 days of receiving the request.

Similarly, via your customer account we also provide you with the opportunity to directly correct or update your personal data.

Finally, in the event of any disagreement with this Policy, you have the right to lodge a complaint with the supervisory authority of your country.

By clicking on the following link you will find the list and contact addresses of the supervisory authorities.

10- Update

We will notify you of any material changes to this Privacy Policy, as required by law, and give you the opportunity to review the revised version before continuing to use our Services.

11- Questions and contacts

For any questions concerning the personal data policy within Sonia Rykiel, please contact the Data Privacy Department

Personal Data Protection Department
(Data Privacy)
Chemin du Pré-Fleuri 5, 1228 Plan-les-Ouates, Switzerland


12- Careers

This notice is to inform you about our confidentiality policy with regard to the personal data you provide to Sonia Rykiel when making an application on our “Careers” page.

Please read it carefully. This confidentiality notice was last updated in November 2018.

  • • Personal data we collect on the “Careers” page
    When you make an application on our “Careers” page, Sonia Rykiel may collect certain personal data such as your last name, first name, email address, telephone number or curriculum vitae. By providing this information in the corresponding fields on our “Careers” page and by applying directly through our website, you accept that these personal data may be used and disclosed by Sonia Rykiel in accordance with this notice. Sonia Rykiel undertakes not to request any sensitive data from applicants. When you apply, please do not provide sensitive information (e.g., political orientation, religious or philosophical beliefs, union membership, state of health, ethnic origin or sexual orientation).

  • • How we use these personal data
    Sonia Rykiel uses the personal data you provide to assess your application and verify their suitability for a position on offer. Your personal data will also be used to reply to your application and, as the case may be, to invite you to an interview.

  • • Third-party disclosure
    Sonia Rykiel may communicate the personal data provided on the Sonia Rykiel “Careers” page to any of the subsidiaries in the Sonia Rykiel Group and to certain third parties insofar as necessary for the recruiting process. Only the people involved in the recruiting process will have access to your personal data. The latter may be used only in the context of the recruiting process in question. Sonia Rykiel will also disclose your personal data as may be required by law and/or an authority or court having jurisdiction or if, in its opinion, disclosure is necessary to protect Sonia Rykiel against any prejudice or liability.

  • • Protection and storage of personal data
    Sonia Rykiel undertakes to ensure the security and confidentiality of the personal data you communicate to us. We have taken all technical and organisational measures necessary to protect your data from any loss, unauthorised access, or alteration. Sonia Rykiel is an international group. Consequently, your data may be transmitted and stored in the countries in which the subsidiaries in the Sonia Rykiel Group are present and participate in the recruiting process. In this context, your data may be sent to recipients located outside the European Union.
    Your personal data are stored in our database for 24 months after your application on the “Careers” page of our Sonia Rykiel website.

  • • Right to access, alter, or delete
    In accordance with applicable law, you have the right of access, rectification, deletion, restriction, portability and opposition to the use of your personal data. To exercise your rights, do not hesitate to contact the department in charge of personal data for the Sonia Rykiel Network directly by email at the address: or by writing to the following address:

    Personal Data Protection Department
    Chemin du Pré-Fleuri 5, 1228 Plan-les-Ouates, Switzerland