Campagne publicitaire
advertising campaign spring summer 2017

advertising campaign
spring summer 2017



THE RYKIEL WOMAN?

A FREEDOM OF SPIRIT THAT EMBRACES LIFE TO THE FULL, WITH JOY AND WHIMSY.

CELEBRATING INDIVIDUALITY, REJECTING CONFORMITY

AND CHALLENGING THE STATUS QUO. NAVIGATING THE CONTRADICTIONS

OF A WOMAN’S LIFE WITH A LIGHTNESS OF TOUCH AND HUMOUR.

LIBERATING THE BODY TO LEAVE A WOMAN FEELING FREE IN HER CLOTHES;

FREE TO LIVE HER LIFE THE WAY SHE WANTS TO,

EMPOWERED RATHER THAN ENCUMBERED BY WHAT SHE’S WEARING.



PHOTOGRAPHS BY GLEN LUCHFORD

 

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